Getting casual users to sell your product and the power of “word of mouth”

Search Engine Guide features a story on how to recruit casual users of your product or website to become product evangelists.

Jennifer Laycock describes the process of engaging customers to sell your product and the power of “word of mouth” marketing.

Here’s a quote…

My phrase at the class this week was that social media is mostly just word of mouth on crack. Instead of a person telling ten friends at a dinner party, they blog it and reach thousands (or millions) of people around the world.

She uses a diagram from the Brains on Fire blog to illustrate the lifecycle of a fan.

From large corporations to blog writers, the word “community” is used to describe different ways to market websites and products. But how do you start and what are the risks? This article serves as a starting point to illustrate an elusive idea.

One Response to “Getting casual users to sell your product and the power of “word of mouth””

  1. Kim Adams Says:

    Speaking of “word of mouth”….are you familiar with http://www.churchofthecustomer.com/ Great blog!

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