Archive for the 'Marketing' Category

Getting casual users to sell your product and the power of “word of mouth”

Friday, August 10th, 2007

Search Engine Guide features a story on how to recruit casual users of your product or website to become product evangelists. Jennifer Laycock describes the process of engaging customers to sell your product and the power of “word of mouth” marketing. Here’s a quote… My phrase at the class this week was that social media […]

How Google AdWords deals with click-fraud

Thursday, March 1st, 2007

The Google Inside AdWords blog features a story on how Google fights click-fraud. Google uses a three stage system to handle click-fraud. According to the story, less than 10% of Google’s clicks are fraudulent.